Instead, it focuses on explicit boundaries, predictable behavior,
但后来为了提升毛利、摆脱低端形象，完美日记后期多次尝试高端化：推出更高价位的产品线、强调科技成分、包装升级、与高端 IP 联名……但每一次尝试都结果平平。
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Second, its asset-light franchising model enabled rapid expansion. Franchised stores accounted for more than 95% of the total, and 97.2% of revenue came from selling ingredients to franchisees and collecting service fees. This model lowers expansion costs, helping the company complete a nationwide rollout in a short period. Store growth in lower-tier cities was particularly strong, with the share of the lower-tier market rising from 19.8% in 2023 to 26.6% as of September 2025.
Илона Палей (Редактор отдела «Силовые структуры»)